THE CULT Gets Back To Basics On 'Born Into This'

September 17, 2007

Wes Orshoski of Billboard.com reports: If THE CULT's 2001 reunion album, "Beyond Good and Evil", was a heavily produced, muscular rock affair, the band took the opposite approach on the forthcoming "Born into This", due Oct. 2 via New Wilderness/Roadrunner. THE CULT cut the disc in 36 days with a mind toward re-embracing its punk-rooted past.

"Our last record, with all respect to [producer] Bob Rock ... we were guilty as much as he was, it was an overproduced record. We just went too far with it. It took about a year-and-a-half to make [and] an exorbitant amount of money," singer Ian Astbury tells Billboard.com. "This was one far more economic. We didn't want to get entrenched in debates of whether this is working or is this not working. If anything got a little bit drawn out, we just moved on to the next track."

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